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Google Consent Mode V2 Update

David Fullerton • March 6, 2024

All you need to know about the Google Consent Mode V2 Update

Introduction to Google Consent Mode V2 and Digital Markets Act (DMA)

What is the Digital Markets Act (DMA)?

The DMA is an EU regulation designed to foster a fairer, more competitive digital market by targeting large online platforms or "gatekeepers" such as Alphabet, Amazon, Apple, ByteDance, Meta, and Microsoft. These companies are adapting to comply with the regulations, affecting end-users of their products and services.

What is Google Consent Mode v2?

As part of DMA compliance, Google has introduced Consent Mode v2, a tool mandating website and app owners to honour user consent preferences concerning cookies and data collection. This tool impacts users of Google Analytics and Google Ads among others.

Implementation Guidance Based on Your Web Developer

If Winston Web Co has NOT built your website:

Existing Consent Banner: Verify that your consent banner aligns with Google’s EU Consent Policy.

No Consent Banner: You can either: Implement a consent banner via a Consent Management Platform (CMP) - [Easy]
Use your website builder’s built-in consent banner, if it supports Consent Mode v2 (e.g., Wix/Duda/Squarespace).
Construct your own banner - [Hard]

Next Steps: Inform Winston Web Co about the changes if you use our PPC product, as adjustments in Google Tag Manager configurations are necessary. These changes should be made by 6 March to avoid potential impacts on PPC campaign performance.

If Winston Web Co built your website:

If you have a website built by Winston Web Co, we will have already taken care of this for you, so no need to worry. If there is anything we need to discuss, we will reach out to you.

WordPress: Intention to add CookieBot CMP, with additional discussions planned for sites over 50 pages.

Resources.

Duda Platform: Integration of CookieBot’s Google Approved CMP (Usercentrics) with built-in consent mode and adjustments to ad trigger behaviours.

Wix Platform: Changes include adding consent options ('Accept', 'Decline', 'Manage'), enabling Consent Mode v2, and modifying ad trigger behaviours to load related code only upon consent.